Wine and Spirits
Representation of importers, wineries and Wine Commissions
For 20 years our team has worked in the wine and spirits segment representing major brands from promotion to trade and to the final consumer.
Our scope within the wine market reaches all of Latin America, where we represent importers, wineries, and wine commissions from both the Old and New World.
Our individualized plans and strategy take our clients to their desired market. Our work results in spontaneous media, increased sales, and visibility among the industry and consumers.
PR & Communications
Our PR team ensures your product is presented in the media that targets your audience specifically – our extensive network allows us to execute all types of strategies. Our day-to-day activities include writing press releases. Communicating with key industry journalists in the national and regional press; scheduling interviews between the press and spokespersons for the brand/company; creating customized press kits; holding press conferences; and organizing events. All important tools that make our communication plan work.
Press releases | Interviews | Specialized Media | Press Kits | Press Conferences | Events
Trade Promotion
Your individualized growth and expansion plan is created, emphasizing the best ways to promote your brand or product – from trade and reverse missions, to master classes and tastings for professionals and consumers.
Trade Missions | Buyers Mission | Master Classes | Tastings
Digital Marketing
A digital communication plan is created with the brands strategy and suited to the local culture, ensuring performance, reach and engagement.
Social Media | Influencers
Market Research
Research and mapping of the segment for better decision making in the potential development of the brand in the domestic market.
Events/ Fairs
With experience of participating in hundreds of events around the world, River Global performs all the mapping of the main fairs and congresses of the sector for the assertive participation of the brand, with a focus on commercial results and image in the PR area, we carry out press conferences from press to small, medium and large events, as well as fairs.
Horeca Support
With extensive experience in the beverage segment, we provide all the support, including the market research for the insertion of brands in the national market through the wine lists of restaurants, bars and hotels. As well as in commerce and retail.
Clients
